TANYA GOLESIC
Former CEO of Jimmy Choo. Now CEO of Mackage.
Our Story
A VISION STARTS AS A SEED
Adonis King began at 16 and grew into a luxury house built on one belief: you have to see the best version of yourself long before it happens.
Adonis KingFounder
THE BEGINNING
I STARTED AT 16
I would go to New York Fashion Week to attend the shows. I started out with eyewear, then worked my way into leather goods. My first billboard campaign went up in Times Square for Fashion Week in 2019, and my eyewear found its way onto Beyoncé, Jennifer Lopez, Kelly Osbourne, and other celebrities.
I've always had a vision. Vision starts as a seed, and the more you move forward, the more the seed grows and takes form.
16
Age when the brand began
2019
First billboard, Times Square
10+
Years in retail
3
Years to perfect the Soloist
5
Rounds of sampling
THE EDUCATION
LEARNING HOW A BRAND IS RUN
For more than ten years I worked inside brands people know well, including Express, Loft (Knitwell Group) and Oakley. I learned how to sell at an early age, and how a fashion brand is actually ran.
One lesson stuck the product is almost never what people are actually buying. They're buying an identity, a version of themselves they believe in.
And late at night, I was still working on my own brand.
WORN BY VISIONARIES
You have to see the best version of you way before it happens.
That's where our slogan comes from. The bag doesn't make you a visionary. It's what you carry while you become one.
THE NAME
ADONIS
CONFIDENCE | BEAUTY | PRESENCE
KING
OWNERSHIP | LEADERSHIP | YOUR OWN PATH
Together, a standard you hold yourself to, not a status you're handed.
HOW THE BAGS ARE MADE
THREE YEARS TO PERFECT ONE SHAPE
The Soloist took three years to perfect. It was one of the hardest bags to make because of its shape, and it went through five rounds of sampling before I was willing to release it.
Every Adonis King bag is designed by me and developed with our manufacturing partners, sampled until it carries the way I saw it in my head.
Sketching the Soloist
Mentors
LEARNING FROM THE BEST
I've been fortunate to be mentored by leaders who built some of the most recognized names in luxury.
FEDERICO MARCHETTI
Former CEO of Yoox Net-A-Porter.
THE SERIES
WORN BY VISIONARIES
This year we began the Worn by Visionaries series with our first athlete campaign, featuring Sam Cox, around the same time as the FIFA World Cup.
The series is built around our brand ambassadors and friends of the brand: people who are in the middle of becoming or have already became a visionary.
WATCH THE SERIES
The series is built around our brand ambassadors and friends of the brand: people who are in the middle of becoming or have already became a visionary.
A NOTE FROM THE FOUNDER
WE SELL HOPE. NOT A FALSE PROMISE.
Not inspiration-poster optimism. The real kind is the belief that you can become the person you envision yourself being. The products are the vehicle. They’re not just objects. They’re things you carry while you’re still at work, while you’re on your way.
Carry what you’re becoming.
FOUNDER
